What Makes a Blockbuster SKU? These 3 Brands Explain It Best
Not every product becomes a hit. But a few SKUs explode so fast that they become part of our everyday life.
🍫 1️⃣ Dairy Milk ₹10 – The Habit Builder
The ₹10 Dairy Milk isn’t just a price point. It’s a daily behaviour trigger.
1. Affordable for everyone
2. Perfect impulse treat
3. Easy for retailers to stock
4. Small pack, big emotion
Why it became a blockbuster:
It created millions of “small celebration moments.”
Insight:
A SKU becomes a habit when affordability meets emotion.
🍜 2️⃣ Maggi Masala – The Universal Solution
Maggi didn’t pick a segment. It picked the entire country.
1. Works for kids, students, families, travellers
2. Clear 2-minute promise
3. Comfort taste that fits every region
4. High natural repeat
Why it became a blockbuster:
It solves one universal problem: quick hunger relief with comfort.
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Insight:
A SKU wins big when it solves the same problem for crores of people.
🍪 3️⃣ Unibic Choco Chip – The “Wow Bite” Product
Unibic didn’t try to be the cheapest. It focused on being loved.
1. Loaded with choco chips
2. Premium feel at a mass price
3. Strong impulse appeal
4. Clear taste differentiation
Why it became a blockbuster:
The first bite drives instant repeat. The product sells itself.
Insight:
If the first trial creates a genuine wow, the SKU builds its own momentum.
💛 The Real Formula Behind a Blockbuster SKU
✔ Dairy Milk ₹10 → Habit + affordability
✔ Maggi Masala → Universal relevance
✔ Unibic Choco Chip → Superior product experience
Blockbuster SKUs don’t shout louder.
They fit deeper into people’s daily life.
When a product becomes a habit, it becomes Unstoppable.
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