Biscoff has officially entered the Indian market
By Keve•Insights•Insights•November 25, 2025

Biscoff has officially entered the Indian market through a strategic partnership between Lotus Bakeries and Mondelēz International, marking a significant move in the premium biscuit segment.
Initially launched across metro and major cities in November 2025, the brand is now set to scale its distribution to all markets, including rural areas, supported by an accessible entry pack starting at ₹10.
Advertisement
Advertisement Space
#FMCG #FMCGIndia #BrandLaunch #Biscoff #MondelezIndia #ConsumerGoods #RetailIndia #MarketingStrategy #DistributionStrategy #RuralMarkets #FoodIndustry #CPGMarketing #BrandManagement #SnackCategory #IndianRetail
